The famous Naked 1 palette from Urban Decay is being discontinued, Sephora and the San Francisco Ice Cream Museum have released a joint collection, and the first in Europe laboratory to create personalized lipstick opened in Moscow. What else was talked about in the beauty world this week – read in our material.
The collection of the Sephora and the San Francisco ice cream museum for sweet teeth
Popular in the Instagram of the museums, which Katy Perry and Beyoncé are so fond of looking into , created a collection of cosmetics together with Sephora. It includes makeup brushes, the pens of which are decorated with colored dragees, gloss on a stick, reminiscent of candy, a palette of shadows similar to popsicle, and fashionable multi-colored false eyelashes , as well as a cute bracelet, in whose charms is hidden lip balm. All colors, of course, bright and juicy, so that in the fall it was not so sad. Prices for products range from 18 to 64 dollars.
We part with the Naked 1 palette, Urban Decay. And this is not a rumor!
Fans of Urban Decay around the world are indignant: Naked, which has made a real revolution in the world of neutral shades, is being removed from sale. The tool was born in 2010. Then Wendy Zomnir is the co-founder of the brand, congregate colleagues and asked to bring any shades of eye shadow, without which, in their opinion, it is impossible to do on a desert island. And so Naked appeared. They say that every six seconds one such palette was sold in the world, and Forbes magazine even proclaimed it “iPhone in the world of makeup”. Especially for all lovers of the palette legend in Russia, the final batch of one thousand pieces of the latest produced palettes will be presented (the cost of the palette is 4,700 rubles). Each has its own individual number indicated on the package. On the website of the brand, you can choose your lucky number and find out in which store of the country it can be purchased or ordered online. And it is better to hurry, the most “thieves” numbers have already been bought.
New beauty line Lady Gaga
Lady Gaga isn’t only a talented singer, dancer, actress and winner of six Grammy and Golden Globe awards, but also a make-up expert. It became well known that the star has registered its brand of cosmetics Haus Beauty. There will be 70 products in the assortment, including cleansing skins, masks, oils, as well as tonal foundations, blush, eyebrows, lipsticks, balms and lip gloss. The project already been supported by a large Californian venture company Lightspeed Venture Partners, which has invested in it from 5 to 10 million dollars, so you should not worry about the quality of products. According to L’Officiel, the commence of the brand will be held in February next year.
Gaga is not new to the world of beauty. Back in 2012, she launched her first and so far the only fragrance called Fame. She also collaborated with MAC, promoting Viva Glam lipstick in 2009 and 2011.
Gucci beauty line account appeared in Instagram (but you will not find there photos of liners and lipsticks)
How do we imagine a typical beauty-brand account : dozens of photos of lipsticks, sweeps, shots from an advertising campaign. But Gucci decided to commence, perhaps, the most unusual Instagram about beauty. According to the authors, the @guccibeauty account should cover geography, culture, history and various ethnic groups. Here you can see pictures of ancient Egypt, portraits of royal persons, and post-impressionist works stored in private collections and most famous galleries in the world, including the Uffizi Gallery in Florence and the Metropolitan Museum in New York. And don’t forget to read the captions. Each post is not accompanied by a set of banal hashtags, and the history of the creation of a work of art, a description of style and technology. We have already subscribed and advise you.
Europe’s first personalized lipstick lab opened in Moscow
Perhaps you did not know, but not so long ago, many women cooked lipstick right in their kitchen. LipLab now offers us to be a beauty chef. You can surface with a color (in the collection of 200 different pigments – from pale pink to acid green), choose the basis of lipstick (matte, cream or glossy), add flavor (how about lipstick with pink champagne flavor?) to increase lip volume), glitter, SPF, and more. Everything mixes before your eyes and pours out into a special form. As soon as the lipstick hardens, it is placed in a bottle and a box. Everything takes about 30–40 minutes. All this pleasure costs 1 990 rubles.